Google is stepping up its fight against abusive ads on the internet. From Chrome 71 onward, Google will block websites with this type of ads.
Web ads have a bad reputation. What should be (and what really is for some) a legitimate source of income a website can depend on to stay afloat has been messed with by some that use “abusive ads.”
Google has specific rules against this type of ads, but some sites are simply not complying with them. Abusive ads include ads that trick users into thinking they are system notifications or fake messages so users click on buttons that do not do what they are supposed to. An example is an exit button that automatically redirects users to another page to steal their personal information, carry out a phishing scam or prompt malware downloads.
Starting with Chrome 71 (the stable version will arrive in December), the browser will completely get rid of web ads that fail to comply with the company’s rules, giving the websites a 30-day window to act once they have been flagged. Before any changes are made, webmasters can check if their websites have ads that activate Google’s filters by using the Abusive Experiences Report in their Google Search Console.
Google also stated that if for any reason users want to bypass Google’s filter to see allegedly abusive ads, they can manually disable the protection measure in the browser’s settings.
Chrome 71 will also include other security features like removing the inline install API method for extensions. Some of these extensions are (almost) mandatory for a lot of users because they increase the browser’s potential, improve its features and allow customization. However, not everything about these extensions is positive. Depending on their number and features, they can affect performance and security because extensions are malware conducts.
This is what Google wants to avoid by forcing the install using the official store. The company advises extension developers to redirect users to the official Chrome Web Store. Those who fail to do so will have to remove their extensions because inline installs will stop working.